Save that envelope! Save that stamp!

Personalized stamps, such as those made by PhotoStamps, are becoming increasingly popular for weddings, bar mitzvahs, bat mitzvahs, and other celebrations. The PhotoStamps website is a fountain of inspiration and information about personalizing your postage and ways to use these stamps. The stamps are a small indulgence, but remember that the price per sheet goes down the more sheets you order – that’s another reason to find lots of uses for them.

For weddings, for example, in addition to using them on your invitations and response cards, you can use them on save-the-date cards and thank you notes. Here’s another creative idea from PhotoStamps – take photos of your wedding party and turn them into customized stamps - give the stamps to your attendants as a token of appreciation for sharing your special day.

Once you start paying attention to these stamps, you’ll see them everywhere. My daughter was visiting her friend Sarah one recent afternoon. Sarah’s sister is having her Bat Mitzvah this year (along with many of her friends) so she is starting to get invitations to her friends’ celebrations. An envelope had arrived in the mail that day, and Sarah and her mother were trying to figure out who sent the invitation – they didn’t recognize the return address. But the envelope's stamp featured a photo of the guest of honor, which my sharp-eyed daughter noticed – she pointed it out and said, “you can see who it is.” Mystery solved!

Even if you don’t order custom postage, you may be able to find a stamp that fits your occasion. I’m working on a bar mitzvah invitation collage now for a boy who clearly cares a lot about baseball. The invitation has a personalized baseball-theme stamp with the date of the event. But for the response card, they are using the regular “Take Me Out To The Ballgame” stamp from the post office. So with a little detective work (find a post office that has a good selection of stamps and friendly clerks who don’t mind spending a few minutes while you browse the possibilities) you might find something that is almost the equivalent of custom postage, but without the custom cost.

Custom stamps make wonderful additions to Purple Raincoat invitation keepsake collages (see my earlier thoughts on this subject). Envelope linings also can be featured in the keepsakes - see my daughter's Silver invitation keepsake. There are more examples on the Purple Raincoat website (see Jill's Platinum keepsake in the Bat Mitzvah examples).

So when you get an invitation in the mail, don’t throw the envelope away – it might have something I can use it when I create a beautiful framed invitation keepsake for you. Have an invitation to an upcoming event? Ready to order? Hang onto that envelope, and contact us today – we can’t wait to get started on your one-of-a-kind gift.

Can a font make you lose your appetite?

A cautionary tale about menus (and invitations)

I believe that “fonts have feelings” – their emotional impact can drive you to make choices on a level that you may not even be aware of. In my February 4 post, I talked about an article analyzing the potential impact of fonts on how voters make their choices for presidential candidates. Well, that article was correct in its prediction that John McCain would be the Republican nominee. Time will tell if the article was right about Barack Obama winning the Democratic nomination.

A few days ago, a Boston Globe restaurant review started by wondering why so few of the people who looked at the posted menu actually came into the restaurant. Here is an excerpt from the review by James Reed (March 29, 2008) – I’m hiding the name of the restaurant (they’ve got enough problems):

“Twenty-seven. That's an awful lot of people we watched as they considered dinner at (the restaurant) and then quickly moved on down the street. It was a recent Saturday night, during the prime dinner hours between 7 and 9 p.m., and one by one, would-be diners lingered over the menu posted outside and kept walking…Eventually, though, we figured out why people kept strolling by. Let's start with the typography on the restaurant's sign. It sounds silly, even ridiculous, I know, but (the restaurant) suffers from what one of us keenly described as "hair-salon font." It's true: The slanted, curly-cue script, which extends to the menu, makes it hard to decipher even a simple word like "agnolotti." © Copyright 2008 The New York Times Company

The evening that the review was published, I started reading Much Ado About Jessie Kaplan by Paula Marantz Cohen. My husband’s sisters, Ellen and Laura, recommended this book to me as “light reading.” They never mentioned what the book was about, so it was much to my surprise that I discovered it began with Carla, the main character, fighting with her daughter, Stephanie, about selecting an invitation for Stephanie’s upcoming bat mitzvah.

Carla was unprepared for the confrontation. From Chapter One: “Carla hadn’t thought that picking out an invitation would be so complicated. After all, how hard could it be to choose a good paper stock with a colored border and some curly type?”

Sounds as if Carla was talking about the same kind of “hair salon” font that the restaurant chose for its menu. I think the reviewer was right – in addition to being hard to read, the "curly-cue" font sends the wrong message about the restaurant’s personality.

The first moral of this story? Pay attention to the message you’re trying to communicate when you select a font for anything. The same font that works for a bat mitzvah invitation may not work so well on an upscale Italian restaurant menu.

The second moral? Be prepared for the amount of emotion that gets invested in the invitation selection process. Again, from Chapter One of Much Ado About Jessie Kaplan: "The many trivial, hard-to-differentiate variables involved in picking out a bat mitzvah invitation were just the sort of thing liable to cause a meltdown." All the more reason to showcase the "winning" bar/bat mitzvah invitation with a framed Purple Raincoat collage - a great gift for the bar mitzvah boy or bat mitzvah girl as well as a wonderful keepsake for the parents. To get ready, you may want to start checking out the wide selection of invitations available online - eInvite, Purple Raincoat's online invitation partner, is a great place to begin.

The third moral? Get your hands on a copy of this book if you’re anywhere near the bar/bat mitzvah years. The story of how bar/bat mitzvah planning can take on a life of its own will resonate with you and make you smile – sometimes with laughter, sometimes in painful recognition of your own experience. I’m not done with the book, but in addition to choosing an invitation it has already covered the joys of building the guest list, selecting a caterer, developing a menu, hiring entertainment, and designing centerpieces – all done within the context of a community where “keeping up with the Joneses” can drive a family way over its budget. The book is a selection of the Hadassah Book Club, and includes a reading group guide. This would be a fun one to discuss over coffee – or better yet, a glass of wine. Happy reading!